Post by account_disabled on Nov 25, 2023 5:36:54 GMT -5
Tag Manager via GTM WP plugin] Stores operating on PrestaShop can purchase a paid plugin or upload GTM code fragments via file transfer protocol FTP. Then, after going to the appropriate directory where your store is installed, find the files corresponding to in the template paths and add one piece of code provided by Google to them the one corresponding to the section should be placed. What activities can we measure in the Google Ads panel.
In the Google Ads panel we can measure, among others the number and value of purchases, the number of telephone calls from advertisements or the website, as well as the number of completed forms or newsletter subscriptions. Number and value of purchases If you Email Marketing List run ecommerce, the number and value of purchases will be the most important indicator of the profitability of your campaign. A properly configured conversion will indicate not only the number of purchases made by users from the ad, but also their value.
Stores run within WordPress or Shoper will be able to download sales data to Google Ads directly from the store's data through appropriate plugins and integration. If you run a store using proprietary software, your web developer should create a script that sends the purchase value to the tag in GTM. Phone calls from ads or sites If you're running a campaign for your services, the most important conversions for you will probably be calls. To measure calls from ads, simply add a call extension to your campaign and enable their reporting in the Google Ads panel. However, remember that not all campaign types allow you to add such an extension. If you only run Shopping campaigns, you won't be able to measure calls from your ads.
In the Google Ads panel we can measure, among others the number and value of purchases, the number of telephone calls from advertisements or the website, as well as the number of completed forms or newsletter subscriptions. Number and value of purchases If you Email Marketing List run ecommerce, the number and value of purchases will be the most important indicator of the profitability of your campaign. A properly configured conversion will indicate not only the number of purchases made by users from the ad, but also their value.
Stores run within WordPress or Shoper will be able to download sales data to Google Ads directly from the store's data through appropriate plugins and integration. If you run a store using proprietary software, your web developer should create a script that sends the purchase value to the tag in GTM. Phone calls from ads or sites If you're running a campaign for your services, the most important conversions for you will probably be calls. To measure calls from ads, simply add a call extension to your campaign and enable their reporting in the Google Ads panel. However, remember that not all campaign types allow you to add such an extension. If you only run Shopping campaigns, you won't be able to measure calls from your ads.