Post by account_disabled on Dec 26, 2023 2:40:13 GMT -5
Encountered situations where a high ROAS did not mean profitability for the client. Secondly it is important to consider the impact of the campaign in an adjacent way. A user who sees the paid advertisement and makes a purchase is likely to become a recurring customer a loyal customer and then the investment in the paid advertisement which brought the recurring user is much more profitable. At the same time a user can recommend the brand and so the real income can be higher than what we see in the promotion platforms.
Last but not least it is difficult to track the journey that a Email Marketing List user takes after seeing ads. advertisement in Meta Ads and saves the post. After a few days he sees the advertisement in Google Ads and after a few more days he searches in Google and makes the purchase from the organic display. This conversion is not attributed to the promotion channels but basically they had an impact in the purchase decision. To evaluate the profitability of online campaigns it is recommended to follow the entire promotion activity.
MER vs. ROAS Choosing the strategic perspective in measuring efficiency MER Marketing efficiency ratio is the marketing efficiency ratio and deals with total revenues divided by total advertising expenses from all marketing channels. It's similar to ROAS return on ad spend but the difference here is that we're dealing with totals without breakdowns by ad or channel because we want to understand the holistic and cumulative effects of our entire marketing efforts. When you move from ROAS to.
Last but not least it is difficult to track the journey that a Email Marketing List user takes after seeing ads. advertisement in Meta Ads and saves the post. After a few days he sees the advertisement in Google Ads and after a few more days he searches in Google and makes the purchase from the organic display. This conversion is not attributed to the promotion channels but basically they had an impact in the purchase decision. To evaluate the profitability of online campaigns it is recommended to follow the entire promotion activity.
MER vs. ROAS Choosing the strategic perspective in measuring efficiency MER Marketing efficiency ratio is the marketing efficiency ratio and deals with total revenues divided by total advertising expenses from all marketing channels. It's similar to ROAS return on ad spend but the difference here is that we're dealing with totals without breakdowns by ad or channel because we want to understand the holistic and cumulative effects of our entire marketing efforts. When you move from ROAS to.