|
Post by account_disabled on Dec 27, 2023 3:11:32 GMT -5
It is being saved thanks to internationalization since 77% of the production is sold outside of Spain. Danone: Your main weapon is innovation. Every year it launches new products that manages to make it different and, in turn, capture a new niche of customers. Although his is difficult, since maintaining 800 scientists year after year with an investment of 150 million euros a year. Working to create the most original is not easy. A great success was when he decided to change his containers from rounded to square, because the spoons fit better that way. All a triumph. Marketing and manufacturers' strategies Country Email List to prevail over white brands Manufacturers are carrying out their fight for survival. The first step is to strengthen the brand and reduce prices. Even if this means a reduction in your profit margins. And, apparently, the results are already being noticed. According to the Nielsen 360ยบ Report on Consumer Habits in Spain, in the war of brands, manufacturers are managing to advance against the white-brand shark. How did you do it? Offering promotions and discounts, but also enhancing the image and the brand.
|
|